Illustration: playbuzz
The idea of this business model is based on the fact that nearly 40 to 50 percent of married couples in the US end up with divorce.
25 Desember 2015 09:45
Brilio.net/en - SwanLuv website based the in the US is in the hot news right now for investing their money in divorces. The idea of this business model is based on the fact that nearly 40 to 50 percent of married couples in the US end up with divorce.
As reported by Newsfix (14/15), this website offers a loan of up to $10,000 for the couples in US who want to get married. The couples do not need to return the money as long as they stay married. Otherwise, they are obligated to pay all the money back with interest if they separate.
The CEO SwanLuv, Scott Avy, revealed that this business is like a casino for marriage. He added that anyone can propose for the cash in one and only condition: the couple should plan to get married within two years of applying the funding.
Afterwards, the site will count the interest rate based on the algorithm software. Couples who likely to have a strong relationship will be given higher interest rates so that the longer the couples stay married, the more theyll pay the interests if they divorce.
"It's interesting that we live in a world where we assume marriages or relationships are going to fail," says dating divorce Amanda Johnson, "and we're kind of investing in that in a way."
While some people think that it is an interesting offer, the others are in doubt about how long this business going to stand. They even presume that SwanLuv wishes that their clients marriage were going to fail. Thus, to decline all of the negative assumptions, SwanLuv will provide the clients free marriage counseling to help the couples stay together.
SwanLuv website is going to launch in February, exactly on the Valentines Day. So, are you interested to bet your marriage?
