Pitpaganda is recently one of the most-discussed “walking ads” projects.
20 Oktober 2015 13:00
Brilio.net/en - The world of advertising has become more creative. If advertisers competed for a place in television or radio, they now prefer simpler ways such as spreading leaflets or putting up posters or banners. But now, there is also a so-called walking ads project.
Pitpaganda is one example of these walking ads projects which appears to be one of the most-discussed topics. Pitpaganda which stands for pit propaganda (propaganda via bicycle) is based in Yogyakarta.
Initially, Pitpaganda was a means for environmental campaigns. Now, Pitpaganda turns its sights to other advertising topics that need to be friendly in its visuals.
The ad takes the form of a billboard or banner which can be carried to certain routes. The route itself has been determined by the client and therefore the team can immediately ride their bicycle along with their banner following the agreed path.
If the banner is placed in certain locations, it surely can only be seen by certain people. If the ad is mobile, there will be more people who can see it. Interesting, isnt it?
